Coca-Cola 'Taste the feeling' campaign by Manuel Archain
July 20, 2016
Lifestyle photographer Manuel Archain shot the international Coca-Cola campaign with Santo Agency, Buenos Aires. He captures the essence of the 'One Brand' strategy of Coca-Cola perfectly by capturing people celebrating and playing football in the sunshine. Chief Marketing Officer Marcos de Quinto stated,
“We are reinforcing that Coca-Cola is for everybody,” de Quinto said. “Coca-Cola is one brand with different variants, all of which share the same values and visual iconography. People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and refreshment.”
Manuel brought his creative art background to the shoot, resulting in an engaging piece of advertising. Using his skill and expertise Manuel achieves stunning results.
Take a look at more of Manuel's lifestyle photography here.