Jameson's Deconstructed Series by Greg Coulton

July 15, 2016

Hand drawn illustrator and typographer Greg Coulton was commissioned by Pond to design the new Jameson's Deconstructed Series, BOLD, LIVELY and ROUND, a travel retail exclusive. Greg had the challenge to incorporate various elements from each of the spirits into the design including, spice, citrus and wood tones. The final outcome is stunning with intricate smooth curves and bold lines telling the narrative behind the Jameson's whiskey. 

"The Jameson Deconstructed Series takes key notes from Jameson Original, deconstructs them and then reconstructs them as the base for three new expressions: Bold, Lively and Round."

The intense, robust whiskey, the pot spices, rich barley tones and the ‘plump charred tones’ inspired Greg. Bringing all of these separate elements together he has achieved three hand drawn masterpieces, which you can pick up at duty free. Take a look at more of Greg Coulton's hand drawn illustration here. 

Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton... Jameson's Deconstructed Series by Greg Coulton...