NOKIA – MUSIC ALMIGHTY

October 26, 2012

The 3D Agency brings their work to life through 3D illustration, CGI animation, VFX and modelling. The  Music Almighty campaign was launched to advertise the three mobile phone models in the Nokia 5000 series. The campaign was used in all media worldwide and was the winner of a multitude of awards including The gold Pencil, The Dope, The Irie, The Webby and the Design Licks Awards to name but a few.

The 3D Agency were commissioned to produce a series of six headphones. We were supplied mood-boards to support each subject or music genre for each headphone. We developed designs for the headphone with creatives Fabian & Ida.

The next stage was to develop the designs in 3D. As images were required for animation, the assets had to look perfect as a final render without retouching as it was important for the print to mirror the moving picture work. The execution period for the campaign was two months.

Project : Music Almighty Campaign

Client/Agency : Nokia/WK London

Brief: Developing and executing bespoke fantasy headphones from the initial titles provided e.g. ‘Jules Vern’, ‘Philharmania’ and ‘Rockabilly’ to sit alongside different musical genres

Media : Press and animated internet campaign

Techniques : Initial sketches, 3D modelling, rendering and compositing

For more 3D Agency work see our websitehttp://www.jsragency.com/illustrators/the-3d-agency/

or for more information email us on agency@jamiestephen.com

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