Orajel Campaign Production
July 20, 2016
JSR Production Service: Studio, Equipment Hire, Crew, Wardrobe, Stylist, Hand Model, Catering, Travel, Post Production
JSR oversaw the project from start to finish working alongside Carioca Studio. JSR booked all crew, equipment and space. Cast and booked the hand model and arranged miniature costumes for the hand models to wear. Catering and travel was arranged through JSR for crew and clients. Post production handled by JSR and Carioca Studio.
Brief: to increase awareness for Orajel as the #1 brand for mouth pain relief. To offer a unique creative, humourous approach 'finger fighters' to stand out in a saturated market.
Useage: 1 year, print and online.
Watch the behind the scenes by Media Therapy here