PEROU destroys order for Adidas
June 30, 2015
PEROU shot football legends Bale, Messi, Muller, Neuer, Oscar and Ozil for the Adidas #bethedifference campaign. A clever play on the player character traits 'destroy order' and 'rule the game' have two different takes on the most important thing....WIN EVERYTHING.
Destroy order - 'raw untamed and unmistakable, you take the spotlight, your next move is unpredictatble and destroys the opponent with unscripted brilliance.'
Rule the game - 'your skills are like gravity. They affect everything and can't be stopped. You are in control. Unbeatable offence. Impenetrable defense. The game is yours. Rule the game. '
PEROU was the only choice for bringing out the raw character traits in his subjects.