PEROU destroys order for Adidas

June 30, 2015

PEROU shot football legends Bale, Messi, Muller, Neuer, Oscar and Ozil for the Adidas #bethedifference campaign. A clever play on the player character traits  'destroy order' and 'rule the game' have two different takes on the most important thing....WIN EVERYTHING. 

Destroy order - 'raw untamed and unmistakable, you take the spotlight, your next move is unpredictatble and destroys the opponent with unscripted brilliance.'

Rule the game - 'your skills are like gravity. They affect everything and can't be stopped. You are in control. Unbeatable offence. Impenetrable defense. The game is yours. Rule the game. '

PEROU was the only choice for bringing out the raw character traits in his subjects.    

 

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