Anthony Joshua for Under Armour/JD Sports by PEROU
March 23, 2018
Celebrity Photographer PEROU was commissioned to shoot Anthony Joshua for the latest JD Sports/Under Armour Campaign. The agency Lucky Generals describe the campaign:
Our new campaign for Under Amour uses the metaphor of shadow boxing, to dramatise how even the greatest athletes in the world must overcome their internal demons to really improve their performance and deliver when it matters.
The spot launches as AJ prepares to take on Joseph Parker on 31st March; putting his belts and his unbeaten record on the line,for the chance of becoming the first undisputed heavyweight champion of the world since Lennox Lewis in 1999.