ASOS content by Edmund Fraser

April 20, 2018

Photographer Edmund Fraser was commissioned by ASOS to create a series of 3D gif animations to launch their new Klarna customer service initiative: 

We know denim shopping can be tough – but with Klarna now available on all devices, you can try before you buy on all the latest styles. With 30 days to pay, you’re guaranteed to find the freshest fit every time. Jean-ius.

The gifs were used across social, website and newsletters. 
See more of Edmund's work here 


ASOS content by Edmund Fraser... ASOS content by Edmund Fraser...