BOSH! Vegan Cookbook launch by Steve Ryan
April 29, 2018
Food Photographer Steve Ryan created four moving image content pieces for BOSH! Vegan Cookbook by Henry Firth and Ian Theasby, creators of the world’s biggest and fastest-growing plant-based platform and they are the new faces of the food revolution. According to Harper Collins the cookbook is the fastest selling Vegan cookbook of all time and is currently number one in Cookery and Non Fiction category too. BOOM. Steve shot stills for the OOH campaign, one of which in was a scented poster that smelled of the chocolate cake located in Tottenham Court Road.