Carioca Studio Animal Rights campaign for Tier Im Richt

March 20, 2019

CGI Artists Carioca Studio were commissioned by Zurich based animal rights group Tier Im Richt for a thought provoking campaign 'No Animals takes pleasure from suffering' 

The campaign's message, "No animal takes pleasure in suffering", paired with the depiction of a dog, a cat, a cow, and a parrot in BDSM attire aims to highlight the fact that, unlike humans, animals cannot give their consent to abusive treatment. They are vulnerable and defenseless, which is why it is all the more important that we have animal-friendly laws and that they are enforced consistently. This also calls for humans who are unwilling to look away when witnessing animal cruelty.

See more of Carioca's work here 

 

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