Danone Light & Free campaign by Neil Stevens
March 1, 2019
Graphic Illustrator Neil Stevens was commisisoned as part of the collaboration with Danone and Spotify. A rare opportunity for an open brief - Neil designed packaging for two of the eight flavours, bringing his own creative talent to the playful range. The designs will be brought to life through digital, in-store and TV, celebrating each of the eight flavours and the personality of our brand!”
The ‘Light and Free Ink’ campaign, which runs until 31 March in the UK, sees Danone working with four British artists across four different disciplines – street artist Nerone, designer Morag Myerscough, illustrator and lettering artist Justin Poulter, and graphic artist Neil Stevens. Each of these artists has designed bespoke packaging for Light & Free, while also each having curated a Spotify playlist which can be accessed by scanning a Spotify code on each pack of Danone’s Light & Free.
“The Light & Free brand stands for positivity and self-expression and we’re very excited to be celebrating this with our new limited-edition packaging designed by artists,” said Marine De Chanterac, brand manager at Danone. “We have partnered with four incredible UK-based artists that use ink as a way of self-expression. Each artist, unique for its style, has designed packaging for two of our eight flavours, bringing their own creative talent to our playful range. The designs will be brought to life through digital, in store and TV, celebrating each of the eight flavours and the personality of our brand.”
See more of Neil's work here