Dare to be Different by Luke Waller
June 26, 2017
Hand drawn illustrator Luke Waller created this fabulous animation for Dare to Be Different campaign. A high-profile new initiative that aims to inspire, connect and celebrate women who work in every aspect of motor sport.
Dare To Be Different is about increasing female participation, not just on the track but in all aspects of the sport and other perceived male-dominated industries. It will achieve this in two key areas – creating an expansive online community, and bringing young girls (aged 8-14) together with some of the sports’ most inspiring women in a series of special events.