Dockers Global Campaign by COMER
September 12, 2017
Fashion photographer COMER was commissioned by Dockers to shoot the latest global digital campaign for their Always On campaign. COMER shot the campaign on location in LA, the images will be used for digital, social, PR and instore.
The Drum noted:
The campaign was shot by FCB West group creative director, Mike Long, along with photographer Matthew Comer and evokes a sense of confidence and self-assurance with an underlying wittiness. Taglines including “Pants that Turn One Night into a Weekend” and “Pants that Show your Boss Who’s Boss” are paired with creative to tell a story of a guy ready for anything.