Encona Sauces ATL campaign #StartWithEncona
May 16, 2017
JSR Artists Steve Ryan and Yippiehey collaborated on the latest Encona Sauces ATL campaign which encourages people to cook from scratch - #StartWithEncona. Food photographer Steve worked with a home economist and food stylist team to create the images and Yippiehey created the CGI typography and animated the adverts for digital.
The fully integrated campaign, launching this month, will include outdoor, digital, social, PR, and in-store activity, designed to showcase the brand’s versatility as both a cooking ingredient and table sauce. Impactful creative will position Encona as a key ingredient to boost flavour in classic dishes such as spaghetti Bolognese, chicken salad and vegetable stir fry.
See more of Steve's food photography here
See more of Yippiehey's work here