Heidi-Weisse Beer packaging by Greg Coulton

June 29, 2017

Hand drawn illustrator Greg Coulton was commissioned by SuperCulture to create a striking, stylish and alternative brand identity for West Beer's Heidi-Weisse - an authentic Bavarian–style wheat beer brewed in Glasgow. Made in strict adherence to the Reinheitsgebot (Bavarian purity law...) The white bottles are the conceptual packagaing created by Greg and the brown is the final. 

WEST founder Petra Wetzel said: “Heidi-Weisse is as nutritious and healthy a beer as you will get anywhere! It’s a great beer for the summer: refreshing, easy drinking and packed with wholesomeness from the wheat, hops, water and a little live yeast, which is good for you.

“And it’s great mixed with fresh apple juice (we call it Apfelweiss) which, together with Heidi-Weisse’s banana flavours, must account for at least two of your five a day!”

 

See more of Greg's work here 

See more of the project on Greg's behance page 

Heidi-Weisse Beer packaging by Greg Coulton... Heidi-Weisse Beer packaging by Greg Coulton... Heidi-Weisse Beer packaging by Greg Coulton... Heidi-Weisse Beer packaging by Greg Coulton... Heidi-Weisse Beer packaging by Greg Coulton... Heidi-Weisse Beer packaging by Greg Coulton...