Honda Acura NSX launch produced in the US
January 2, 2016
JSR Production Service: Location Recce, Crew, Kit, Catering, Crew Travel, Permits, Tolls, Retouching.
JSR provided location scouting and recce coordination, hired photographic crew and assistants, camera and lighting equipment. International and local crew travel was organised by JSR alongside all permits and tolls. On location catering organised for crew and clients throughout the 2 week shoot. Post shoot retouching was managed by the JSR team providing final files to client.
Photographer - Lee Brimble
Background: We have seen a return to classic photography within the Automotive sector, picking up briefs without CGI and with limited retouching in order to capture the car's innovative style and power. Lee Brimble's series of shots and moving image for the global re-launch of the NSX, Honda's iconic super car is just that. Lee travelled from San Francisco to Las Vegas with 3 NSX super cars, capturing them driving on the open road. The trip took over two weeks, a large crew and the pursuit of the car with a Russian arm.
Agency: Mullen Lowe
Usage: All media worldwide
Shoot: on location in San Francisco and Las Vegas