JSR for McArthurGlen Designer Outlets
May 6, 2015
Earlier this year, the JSR Illustration department teamed up with McArthurGlen Designer Outlets to help realise a brilliantly original project designed to entice luxury brands to the company's new outlet in Provence.
Paper-engineer Lydia Shirreff produced over 100 items of miniature holiday clothing which were packed into made-to-measure suitcases and anonymously delivered to the prospective brand partners. A few days after the arrival of the mystery suitcase, the recipients received a video unveiling details of the new McArthurGlen Outlet as well as a bespoke map of Provence beautifully executed by Raid71. It was a truly extraordinary collaboration that has left us all dreaming of a shopping trip to the South of France.