Lexus NX campaign by Oliver Paffrath
July 23, 2016
Car and lifestyle photographer Oliver Paffrath was commissioned to shoot the latest Lexus NX model on location, over four days, in Barcelona. The product and lifestyle images will be used across global print and online campaigns as part of an initiative and launch by Lexus this year. The NX uses the latest full hybrid drivetrain technology.
Oliver started his career as a fashion and lifetsyle photographer and these skills, honed over his career, are brought to car campaigns for clients. The brief was to shoot both key visuals and lifestyle in an editorial style to ensure the cars look iconic and fresh.