Medical campaign for Publicis Lifebrands by Andy Rudak
August 12, 2016
Still life photographer Andy Rudak shot this medical healthcare campaign for Lipanthyl, commissioned by Publicis Lifebrands. Andy describes the concept behind this dark yet beautiful shoot;
"The brief was to create a world within a world and ensure the viewer makes that double take. I really enjoy this kind of project, creating the both the environments and the stories within the image. The idea behind the ad was to create crime scenes on patient’s bodies. We made the little figures, vehicles and even working floodlighting and arranged them to create the narrative. The fog and rain effects were all produced in camera too, which made the shoot even more fun."
Take a look at more of Andy's still life photography here.