New York Bagel Co. Campaign by Steve Ryan
September 21, 2017
Food photographer Steve Ryan was commissioned by the New York Bakery Co. and Pulse Films to capture the stills for the company's biggest campaign since they launched in the 1990's. The Drum writes:
New York Bakery Co has unveiled ‘The Woman Who Runs New York’, a £4m campaign fronted not by a hotshot influencer, but by an 82-year-old swearing, smoking bagel shop owner named Edna.
See more of Steve's work here