Nivea Urban Skin campaign by Comer
December 30, 2017
Fashion photographer Matthew Comer was commissioned to shoot the stills campaign alongside the TVC shoot for Nivea's launch of their new product - Nivea Urban Skin. The commissioning agency FCB Inferno, gave insight into the campaign:
We used the launch of NIVEA Urban Skin, the first mainstream skincare range specially formulated to fight the effects of city living, to connect with an audience NIVEA were struggling to reach – 18 – 24 year old women. A fresh point of view of city life and a mobile-led campaign will run across Instagram, Snapchat, Facebook and cinema.
The images will be used OOH and digital for 1 year in the UK and Ireland.