Orajel campaign by Carioca Studio
July 20, 2016
Photography and CGI studio Carioca shot the new Orajel campaign, 'Finger Fighters - Take Toothache Down' for Media Therapy. Orajel's awareness was relatively low and the campaign was geared towards making the challenger brand stand out in the crowded market with an innovative and humourous campaign called 'give toothache the finger'
Almost all of the campaign was captured in camera with litte post production. Minature outfits were created for the hand model to wear for each character to create an authentic visual result. The finger characters were a Wrestler, Superheroine and Ninja.
JSR produced the shoot and Carioca Studio completed the post production on the images. The work is to be used for both print and online.
See the behind the scenes video by Media Therapy here
Take a look at more of Carioca's CGI and Photography work here.