Pepsi Campaign by Iain Macarthur
March 6, 2018
Illustrator Iain Macarthur worked with Pepsi to create the incredible artwork surrounding, English rising star and two-time Young Player of the Year, Dele Alli's Pepsi packaging. Pepsi explain the concept:
Dele x Danny Clinch x Iain Macarthur : With Dele’s high sense for fashion, shapes and patterns create movement with all things flowing to Dele, conveying his unpredictable, yet masterful and daring personality and play style.
They describe the campaign as:
The rich, 360-degree 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign connects art and sport to bring the beautiful game to life – on and off the pitch – with a unique, highly sharable and joy-evoking take on the sport and our world-class line-up of global footballers:
Across the Pepsi trademark, the distinctive art aesthetic links and animates all elements – from the limited-edition player packaging and arresting out of home that is more art than billboard, to thumb-stopping digital content and a highly-anticipated blockbuster TV commercial to be aired in more than 60 markets worldwide.