Puma One launch by Edmund Fraser
August 18, 2018
Photographer Edmund Fraser was commissioned by PUMA to shoot their second generation football boot launch - the Puma One. Edmund travelled to Madrid, Manchester, London, Dortmund, Barcelona and Nice over the course of a month to shoot pro players including Sergio Agüero, Hector Bellerin, Mario Balotelli, Oliver Giroud, Marco Reus, Allan Saint-Maximin and Julian Weigl.
Edmund shot both still life and moving image to create dynamic content for Puma Football's social media channels.
See more of Edmund's work here