Sainbury's Hyde & Wilde by Iain Macarthur
July 22, 2018
Illustrator Iain Macarthur was commissoned to create vintage etching style illustrations for Sainbury's new Hyde & WIlde craft beer brand. Each animal reflected the charcteristics of the taste of each drink. Sainbury's wanted the agency Parker WIlliams to create an artisan, crafted and credible brand . There were 5 lines to consider, ranging from a lager to an oatmeal stout. Each variant needed a unique personality whilst still retaining a strong range feel.
See more of Iain's work here