Sainsbury's Drinks advertising by Jason Lowe
April 26, 2016
Food and drinks photographer and director Jason Lowe shot the latest wine, beer and spirit promotion for Sainsbury's. Working with a team of Holly Cowgill, home economist of The Floury and prop stylist Rosie Briskett the images will be used in all media in the UK for 2016.
Award winning Jason Lowe shares a food column in the Independent with Mark Hix, he also shoots for renowned chefs Claudia Roden, Gennaro Contaldo, Fergus Henderson to name a few. Jason's food images are unfussy and show off the food to its best advantage, he recently told the Independent "You need to love food, treat it with integrity and have a deep knowledge of it – if you've never had a good risotto, don't know what one looks like, you are never going to be able to take a good photograph of it."
To see more of Jason's food photography click here