Samuel Adams '76 by Greg Coulton
January 24, 2018
Illustrator Greg Coulton created the pack design for the latest product launch from Samuel Adams - Sam '76.
Sam ’76 is a revolutionary new beer that is an unmatched combination of refreshment, craft flavor, and aroma. By experimenting with both lager and ale yeast strains, our brewers developed a unique brewing process that takes two active fermentations and blends them together to create a deliciously harmonious result.
Boston Beer is betting on the humble can to boost sales with the millennial crowd. It has high hopes for the SAM '76 brew, which will be sold in a can to appeal to younger demographics.