The Tortoise & The Hare
March 20, 2015
The team here at JSR have been keeping their eyes peeled for the latest poster series from TFL's Think Slow campaign, which features an incredible dual-image piece by the one and only Raid71.
Tasked with creating an image which represents both a tortoise and a dead hare when flipped, Raid71 worked closely with the team at M&C Saatchi to nail the perfect visual to promote safety when crossing the road.
The final image was no simple sketch, as both perspectives of the piece had to look absolutely right, but no-one better could've been chosen for this project and the result is a campaign that grabs your attention and forces you to think twice.
Not just a poster that's looking good, but also one that's saving lives.