JSR Agency are thrilled to announce that we have signed Illusion CGI Studio to our roster! Founded by Surachai Puthikulangkura and based in Bangkok, Thailand, and with over 37 Grand Prix awards under their belt they are first choice for brands and agencies alike.  Surachai was interviewed by Luerzers Archive and here are a few choice snippets:

The best piece of creative work I did was…

Samsonite’s “Heaven and Hell” which won the Press Grand Prix at Cannes. It is the perfect integration of both idea and craft. It’s a brilliant and simple idea with the best use of art direction for narration and the illustration made the picture artistic and charming. In the 2011 Gunn Report, it was number one in the Most Awarded Print Ads & Campaigns in The World – a first for campaign from China.

What inspires my work is…

Dutch paintings from the 17th century and the American Photorealism of the 1970s have influenced my work a lot. In addition to this architects, Frank Ghery and Tadao Ando, who have such unique styles, have inspired my work. And the best, the number one of football – Lionel Messi. He has inspired me to try and make the impossible happen.

The best era to be a Creative was…

Now – at this moment in time, because there is lot of media for creative support and more chances than ever.

See more of Illusion’s incredible work here