Illustrator Musketon worked with drinks brand Jägermeister to create this epic visual supporting the brand’s global #savethenight campaign. His intricate and highly detailed artwork was created to support Jägermeister’s global initiative helping out nightlife through this difficult time in 10 different countries, and captures the spirit and essence of the brand.
The company aims to provide a €1m donation that will be distributed across markets where the bottle is available, including Germany, Switzerland, Belgium, the UK, Czech Republic, Slovakia and Argentina. The bottle will launch in these markets on 10 June.
Gunar Splanemann, head of global innovation and design at Jägermeister, said: “With this unique initiative, we want to emphasise the importance of stepping in and helping. Global nightlife is truly under severe threat.“We offer our fans a bottle they hopefully love with our approach to solidarity, which I am sure they share. This exceptional project symbolises the spirit, the strong cohesion and the high devotion the global nightlife community stands for and that Jägermeister has been an integral part of for decades.”
See more of Musketon’s work here