We are thrilled to announce that Lucila Blumencweig, the internationally lauded advertising and lifestyle photographer, has joined the roster at JSR Agency.
Born and raised in Buenos Aires, Lucila first discovered her passion for photography at just 15 during a trip to New York, where she began shooting with her father’s Yashica Electro camera. Her early career in the film industry, as an art director and costume designer, laid the foundation for her unique visual storytelling capabilities.
In 2006, Lucila founded her Buenos Aires-based studio, overseeing full production for fashion and advertising campaigns. Her vibrant work, noted for its emotional use of light and natural, spontaneous energy, has earned her acclaim across South America and Europe
Lucila’s talent has been consistently recognized at major industry awards, including multiple NY International Photography Awards, Cannes Lions, Ojo de Iberoamérica, and Lápiz de Platino . Her impressive client list spans leading global brands—Sony, Coca‑Cola, Adidas, Nike, Sprite, and Santander, among others
Lucila brings her dynamic photography to campaigns that demand both creativity and craft. Her approach is lauded for its unposed authenticity and high production values, perfectly aligned with JSR’s commitment to pairing prestigious clients with visionary artists.
Stay tuned for Lucila’s upcoming collaborations and discover how she continues to transform everyday moments into visual storytelling masterpieces.
