Photographer Arnhel de Serra will be talking to Chris Arning of Creative Semiotics Ltd as they debate “how Britishness is manifest in visual culture through the lens of semiotics & photography” in a webinar on the 6th July. Book your free tickets here

“Chris Arning is CEO of Creative Semiotics Ltd. Chris specialises in semiotics and cultural insight and has 20 years experience working as a thinker, planner, qualitative researcher and commercial semiotician. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics – a boutique brand consultancy – in 2010. Chris is co-founder of Semiofest, a Celebration of Semiotic Thinking and LinkedIn’s Semiotic Thinking Group. He has worked for clients as diverse as Radio Centre, Netflix, BMW Mini, GSK, Huawei and UKTI. Chris led the BBC Humour GAP project which created a strong taxonomy now being used across the organization; including for commissioning new comedy podcasts.Chris is a fan of British wit in cultural forms whether Shakespeare, Blackadder, Alice in Wonderland. ”

” Arnhel de Serra has two eyes. One is English, the other one is Spanish. His work is comical, disruptive, political, humorous, colourful and multi-layered.He was invited by The Museum of English Rural Life to give a seminar on his project The Country Show with anthropologist Bee Farrell, with the aim of exploring how humour in the photographic image candidly exposes the peculiarities, rituals and dynamism in human behaviour when people gather together.He has a number of images in the permanent collection of The National Portrait Gallery.Most notably his image of Richard Sullivan, Putney Postman, was one of a hundred chosen from 31,000 entries for the gallery’s Hold Still Project. Portrait of Our Nation. This campaign was spearheaded by the Duchess of Cambridge.Arnhel was recently interviewed on Sky Breakfast News, alongside Magda Keaney, Senior Curator, Photographs at National Portrait Gallery to discuss this project. Clients include Nintendo, Aston Martin, Virgin and The National Trust.”

See more of Arnhel’s work here