Photographer Henrik Knudsen shot the latest campaign for British Airways for their World Traveller Plus and new Club Suites. The campaign aims to get people to fall in love with flying again after nearly 18 months of lockdowns and restrictions, the campaign highlights the feeling of escape and relaxation 30,000ft above the ground.  Henrik shot both stills and motion for the campaign, shot on location at BA’s campus in Heathrow.  The images are being used across print, digital, press, social and OOH. Out now.

See more of Henrik’s work here