The Brief

A suite of still images and content films celebrating the Japanese philosophy of ‘Ten People. Ten Colours’, as 10 different runners with 10 uplifting, emotional stories debuted the new shoes.

The Work

Shot in Valencia over 3 days, renowned sports photographer Satoshi Minakawa (still life images) and JSR Creative Partner,Simon Amster shot 10 x 15 second social media films, bringing these stories to life and creating a consistent, integrated campaign to be used across all media and in-store internationally.

The Results

This execution across all media and in-store led to Asic’s most integrated launch ever, creating a global campaign that debuted across the world in June 2019. Initial results suggest a significant increase in recognition on the new lines both in store and across social media.