JSR was commissioned to launch Electrolux’s most innovative cordless vacuum cleaner across all international markets.

Utilising our expertise across communications and creative, JSR Creative Partner Simon Amster directed the launch commercial whilst still life photographer John Bennett created the suite of global stills assets used for the brand. Sharing a location, crew and production facilities ensured an economy of scale and consistency of visuals that helped the launch exceed all estimations across markets, and make it the brand’s most successful new cleaning product launch across 2019.