Photographer and Director Amy Currell was commissioned to shoot new imagery for some of Creed’s iconic perfumes for their digital channels.

Amy is highly sought after in the commercial world by clients who value beauty, and the context of their products in carefully choreographed composition and these have included – Ikea, Vogue, Selfridges, Liberty London, Tatler, Bvlgari, and London Art Fair.

See more of her beautiful work here