Photographer and Director Edmund Fraser was commissioned by Kopparberg, Neverland Creative, and Twin to create a series of energetic and youthful stills and motion, for the OOH and social ‘Stick or Twist’ campaign aimed at mixing up the cocktail market.  Launched across the UK from billboards in central London and the underground to Birmingham and Manchester.

Rob Salvesen, head of marketing for Kopparberg UK, told The Drum: “The Kopparberg Twist has totally flipped our approach to spirits on its head – we’re bringing colorful and refreshing fruity flavor to our consumers’ world in a refreshing way.”

See more of Edmund’s work here