Photographer Edmund Fraser was commissioned by Ear To The Ground agency to create the motion and still launch ads for New Balance’s exclusive football boot – the Tekela V3+.

Edmund is at the forefront of innovative imagery and was the perfect choice for this brief. He tests the boundaries and possibilities of content across stills, motion and interactive mediums. In response to digital and above the line motion mediums demanding a new style of photography, Edmund combines both an energetic photographic approach to his subjects and a unique technical vision toward creating impactful and original work.

See Edmund’s gallery here