Casting, styling, hair and makeup, catering, travel arrangements, hotel booking, equipment hire and post production all handled by JSR’s in-house production team.

Lifestyle photographer Jon Attenborough was commissioned to shoot for Amex’s high profile campaign – Shop Small. Jon travelled to Manchester, Scotland and London to shoot independent shops and their customers and staff.

The Brief  – Starting December American Express will once again be celebrating small businesses – spend £10 in participating stores and get a £5 credit. ” The great thing about Shop Small is it encourages you to try new things. £5 off is a great incentive to try that restaurant you keep walking past, or to go digging about in that fascinating-looking vintage store. It also makes it a great opportunity to explore the streets near you and appreciate the amazing businesses in your community. ”

Usage  – The work was featured on Amex digital channels and OOH.

Client – Ogilvy & Mather for American Express