The team at BOOM CGI were commissioned to create a striking key visual for ‘Caturday night’ campaign by luxury pet food brand Sheba.
“Though we had literally 1000s of cat images, none of them matched the attitude, expression and pose required by the client, so our task was two-fold – create a fully realised lifelike cat in CGI and an environment around him that was sized to his scale rather than just him getting lost in a human-sized environment.”
Everything was created from scratch (!) and the devil is most definitely in the details.
See more of BOOM CGI work here